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f U t U R E

George Perec – essay on the ‘infra-ordinary’

Georges Perec

extract first published in 1973

What speaks to us, seemingly, is always the big event, the untoward, the extra-ordinary: the front-page splash, the banner headlines. Railway trains only begin to exist when they are derailed, and the more passengers that are killed, the more the trains exist. Aeroplanes achieve existence only when they are hijacked. The one and only destiny of motor-cars is to drive into plane trees. Fifty-two weekends a year, fifty-two casualty lists: so many dead and all the better for the news media if the figures keep going up! Behind the event there is a scandal, a fissure, a danger, as if life reveals itself only by way of the spectacular, as if what speaks, what is significant, is always abnormal: natural cataclysms or social upheavals, social unrest, political scandals.

In our haste to measure the historic, significant and revelatory, let’s not leave aside the essential: the truly intolerable, the truly inadmissible. What is scandalous isn’t the pit explosion, it’s working in coalmines. ‘Social problems’ aren’t ‘a matter of concern’ when there’s a strike, they are intolerable twenty-four hours out of twenty-four, three hundred and sixty-five days a year.

Tidal waves, volcanic eruptions, tower blocks that collapse, forest fires, tunnels that cave in, the Drugstore de Champs-Elysées burns down. Awful! Terrible! Monstrous! Scandalous! But where’s the scandal? The true scandal? Has the newspaper told us everything except: not to worry, as you can see life exists, with its ups and downs, things happen, as you can see.

The daily newspapers talk of everything except the daily. The papers annoy me , they teach me nothing. What they recount doesn’t concern me, doesn’t ask me questions and doesn’t answer the questions I ask or would like to ask.

What’s really going on, what we’re experiencing, the rest, all the rest, where is it? How should we take account of, question, describe what happens every day and recurs everyday: the banal, the quotidian, the obvious, the common, the ordinary, the infra-ordinary, the background noise, the habitual?

To question the habitual. But that’s just it, we’re habituated to it. We don’t question it, it doesn’t question us, it doesn’t seem to pose a problem, we live it without thinking, as if it carried within it neither question nor answers, as if it weren’t the bearer of any information. This is not longer even conditioning, it’s anaesthesia. We sleep through our lives in a dreamless sleep. But where is our life? Where is our body? Where is our space?

How are we to speak of these ‘common things’, how to track them down rather, how to flush them out, wrest them from the dross in which they remain mired, how to give them a meaning, a tongue, to let them, finally, speak of what is, of what we are.

What’s needed perhaps is finally to found our own anthropology, one that will speak about us, will look in ourselves for what for so long we’ve been pillaging from others. Not the exotic anymore, but the endotic.

To question what seems so much a matter of course that we’ve forgotten its origins. To rediscover something of the astonishment that Jules Verne or his readers may have felt faced with an apparatus capable of reproducing and transporting sounds. For the astonishment existed, along with thousands of others, and it’s they which have moulded us.

What we need to question is bricks, concrete, glass, our table manners, our utensils, our tools, the way we spend our time, our rhythms. To question that which seems to have ceased forever to astonish us. We live, true, we breathe, true; we walk, we open doors, we go down staircases, we sit at a table in order to eat, we lie down on a bed in order to sleep. How? Why? Where? When? Why?

Describe your street. Describe another street. Compare.

Make an inventory of you pockets, of your bag. Ask yourself about the provenance, the use, what will become of each of the objects you take out.

Question your tea spoons.

What is there under your wallpaper?

How many movements does it take to dial a phone number?

Why don’t you find cigarettes in grocery stores? Why not?

It matters little to me that these questions should be fragmentary, barely indicative of a method, at most of a project. It matters a lot to me that they should seem trivial and futile: that’s exactly what makes them just as essential, if not more so, as all the other questions by which we’ve tried in vain to lay hold on our truth

Filed under: Uncategorized

Workshop One : Hamish Muir, David Philips & Martin Ashley

So first day back at school, we chatted through our up and coming term and conversed over the George Perec book we were meant to of read.

This was all well and good, until i realised how things still havent changed since secondary school. Medeocraty still exists within the rehlms of my educational framwork. I am not talking about the teaching staff, quite the contrary. The lackadasical students around me.

This shant effect us, any longer NOW we have our own rooommmmmmm……!……( below)

well anyway, Hamish gave us our first typographic workshop.

all we had was a H2,HB and B2 pencils a rule & an eraser. We had to enlarge the sheet of printed type we all got that said ‘w i d g e t ‘ on. All in various sans serif typefaces. two types of Helvetica, two types of Univers and Akzidenz grotesque faces.

we had from 1130 till 4pm to do this, we had to produce a ‘beautiful drawing’.

It was more about appreciating that typeface design is not simply about enlarging or decreasing a fixed design, you have to realises the nuances of stroke width contrast, thick and thins, horizontals and virticals for reasons of legibility, readability, clarity and overall continuity in character design.  Realising that the counters that look good a sizez 12 point, look disjointed and disfigured at 40 point.  The hardest part from my experience was drawing the counters and harmonising them in a logic fashion.

I spent 2 hours working everything out

I spent 2 hours and 20 minutes drawing the w, i, d, g, and 10 minutes drawing the e,t…. AS you can probably tell by the horrendous rush job at the end.

none the less

here are the results from the day:

R1030684.jpg

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R1030687.jpg


work times

Originally uploaded by alex crayon

me and tash,.. i guess


j.

Originally uploaded by alex crayon

james the G

well.

now

Filed under: London College Of Communication, design ,

heardism

formatting

√Ω≥π

Filed under: Uncategorized

Martin Ashley’s research outlines

Peer Esteem

Professional Roles and Memberships
Member of the IIID (International Institute for Information Design)
Member of The Institute for Learning and Teaching, 2000
FRSA Fellow of the Royal Society of Arts, 1987
MSTD Member of the Society of Typographic Designers, 1978
MCSD Member of the Chartered Society of Designers, 1978

Awards
In
partnership with my colleagues on the Editorial Board of Baseline
(International Journal of Typography), the magazine won the Certificate
of Excellence from the Type Directors Club of New York and a Gold Medal
in 1997

Research Interests

Morphing
Hierarchy & Navigation
Message-Based Design T
Information Overload/fatigue
Information anxiety

Current Research

User-centred approaches to overcoming information overload (‘Datasmog’)
Facts on ‘Information Fatigue Syndrome’  (phrase coined by psychologist Dr David Lewis)

Statistics indicate that ‘for the first time in history, the
capacity for producing information is far greater than the human
capacity to process it’ (Shenks 1997). Consequently, it is no surprise
that information anxiety is prevalent.

According to a major Reuters survey of senior managers, 43% of
respondents thought that decisions were delayed and otherwise adversely
affected by ‘analysis paralysis’ due to over-exposure to information.

Reuters alone produce 27,000 pages of information per second! In
2003, the Department of Trade & Industry found that employees took
an average of 49 minutes a day to sort out their inboxes.

This information overload is particularly prevalent in the City
where Research Departments of Investment Banks send documents to their
clients: Fund Managers who have to make decisions to ensure these
contributors will have sufficient funds (pension) for when we all
eventually retire.

My research explores ways to extracting key messages from the excess
we are all exposed to, informed by my analysis of the City situation
described above.

This relates to how design is applied to sequence messages in their
intended order in tandem with a writing system that allows information
to ‘collapse down’ to its irreducible minimum (navigation within a
document).

The Morphing of Documents from Paper to Screen Environments
The
same design and writing approach is extended to allow a paper document
to ‘mutate’ from a portrait hard copy to either PowerPoint, web or
PDA.(navigation between document types).

Essentially my research recognises that people do not read but
scan/browse a page and then read it. Many designers overlook this
critical point and consequently design ‘pages’ (paper or screen)
inappropriately.

Research Outputs

Recent research & Publications
Information
student projects featured with text by Information tutor Ian Noble,
Grafik: Journal of the best in International graphic design, May 2006
pages 42-45

Published full colour booklet about the BA (Hons) Information Design
pathway with Information Design tutors. Design by Information tutor
Hamish Muir AGI, 2004, ISBN 0-954 6134-1-4

Publication of A1 poster on the history of type to be available to
all educational institutions at FE level and schools. Research, writing
and picture research but not actual design, Book on the Wall 2003

Professional/Industrial Experience
Appointed
Design Consultant to Lloyd Northover, an internationally known Design
Consultancy (who evolved the identity for the University of the Arts),
2005

Appointed design consultant to the Rothschild Banking Group.

Evolved global PowerPoint design guidelines for all
diagrams/tabular/text presentations for Corporate Finance Department. 
This required a comprehensive visual audit of all material and evolving
new designs and logic system for creating diagrams. Also comprehensive
guidelines (over 60 pages) for training purposes. This project occurred
as a result of a branding alignment carried out by Interbrand requiring
myself to visually overall all PowerPoint presentations (both for paper
& screen environments). This involved numerous presentations to
directors both in London & Paris, 2002-2004

Unpaid sabbatical to undertake a major re-branding project for a
Dutch-French investment bank whose documents are pitched at Government
level. Also to update and refresh myself on issues relating to
identity, how design consultancies function related to project
management, 2001

Unpaid sabbatical to evolve and ‘patent’ new design system I
developed called Message-Based-Design (MBD) & Message-Based-Writing
(MBW). (Awaits trade marking, 2001

Evolved visual identity for B2B (Broker to Broker). Global I/T
providers to Investment Banks. Both paper & screen solutions
provided. 11.8.2000: Featured in Design Week, 2000

WestLB Panmure (Anglo-German Investment Bank): rationalising and
evolving research brand across their pan-European product range, 2000

ING Barings: evolving a new brand and related global literature
system to mark the re-launch of the oldest UK merchant bank that had
gone bankrupt, 1999

Delivered paper to the Expert Finance Forum, part of IIID
(International Institute for Information design). Paper entitled
(‘Morphing Content across Multiple Communications’), Harvard Club,
Boston, USA   27th June.2005

Filed under: design ,

The Fall, 2008 british release ‘presented’ by Spike Jonze

So here we obviously are classiquely in vallys aka bar valentinos ala soho ala fenegweek street. Big ted hooked us up with 2 tickets one for henry and one for josh from skins cousin, the infamous MTV2 cum harry potter lookalike frederico blooderus potterous royale…

Anyway, as you might / probably not think I am not either of those people and thus meaning there was no ticket originally on the door for, none for non tv lads. But, as I went to pay for the ticket, obviously they gave me a cheeky first class upgrade to Frrrreeeeeville….. They recognized me from 300 repeats of the moon moth escapes on bbc2 circa 1993.

Anywayyy still in valentinos and not got to the review of the film I shall tell you what else is going on… Caius just bought a Ribena, & realised he’d die if he drank it.. Wikid

Uhm I’m flagging let’s get to the pics

Ps the film was fucking great….

photo

photo

photo

photo

photo

photo

Filed under: jokes ,

The Letterpress House in Watfordt

me and James went before I went to New York a couple of weeks ago to try and get the ball rolling.

Here are a couple of photos from the few days, not that

informative, although if you check myflickr

Its documented in a BIT more detail.

We used Gill Sans medium, a great metal face that is as geometric as one would have hoped, although Johnston New or Futura medium would have gone down a treat…alas, those were not at our disposal.

If anyone is interested in using the Letterpress House. Just get in contact with me and we might be able to sort something out…

R1029760.jpg

James syking upp for some sik chase work

Bill the M A N

rough

Read the rest of this entry »

Filed under: design ,

h e a r d i s m

september
2008

prequel to manifesto 2

Filed under: Uncategorized

did this in june… it took 14 hours of pure hardcore InDesign to complete this, just to see if i could re-create a dictionary page……

did i ?

Filed under: design ,

this is what design IS about

this is what design IS about

Filed under: design ,

Edward Johnston

shit is about to seriously K I C K O F F

Filed under: Uncategorized

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