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H E A R D ! S M manifesto phase one december 2007 murray grove

the rise of the affluent societies mean we now have more leisure time than at any other point in history.
the populous status quo could be considered a lackadaisical insouciant slaphappy race. self indulgent in, escapist realities.

Escapism is not defined by the behaviour itself but the motivation behind it. anything from sport, fashion, the internet, sex, religion, over consumption can become escapist activities.
the populous must waken to the actuality that hides behind the veil of innocence projected by the nuances of commercial medias facades. initially this invites the participation of buying, accepting and even acknowledging services/conveniences, as having little or no obvious disadvantage, impact, relevance or knock on effect.

it is a fallacious notion that accepting a free newspaper outside the london underground, buying a £1 lottery ticket, watching poorly produced/scripted reality tv shows, eating frozen ready meals/’perfect food’ are innocuous, light-hearted, unsullied activities.

part of the impetus of de-evolution, dehumanisation of societies, real cultures, real individualism, real democracies, real freedom as well as the inconceivable knock on effects of instinctual values, perception, motivation, and prejudices.

by accepting these apparent innocuous elements into our routines, they then become subconscious. this is where the subliminal & semiotic can take charge, and do.

this is down to sustainability of fashion or phase, which has the power to morph into the popular. when this happens, industrial tycoons want to perpetuate it for obvious financial & political potency. popularity is a natural model of the undiscerning individual.

popularity masquerades in commercial media as the peoples choice, by demand, respect, good taste, accepted opinion, when it made its way there via contemptible, unscrupulous, exploitative & Machiavellian ways. which adheres to natural human susceptibilities in motivation and will. it clearly has coercive properties.

by accepting or buying into any commercial media which perpetuate unabating apprise of grotesquery & unfulfillment. you are sustaining unintelligible, fatuous media machinations & perpetuating ignominific, so called professions like celebrity and paparazzi which are interdependent.

ultimately, the means of escapism is relatively unimportant. its root cause is an inability to establish meaningful relationships with other people in the real world, and it is generally associated with feelings such as guilt, powerlessness, pointlessness. it is natural to abhor systems, which assumes an unnatural selfishness and attempts to motivate people by fear not love. no wonder people try to escape from the depression that results from taking part in it.

people do not have the time; so they assume, not without reason that, journalists, designers, politicians– people whose full time job is to think, analyse, serve, inform & report with conviction, responsibility, passion and integrity – will carry out these elements in their respective positions for them.

however this is not the case, journalists, politicians & designers are directly culpable in the prevalence of commercial escapism.. they are indeed as susceptible to licentiousness as the populous to which they advise.

certain escapist options are socially accepted, such as consumerism and celebrity worship, others are not, such as recreational drug use. virtual realities that provide escapist experiences with huge degrees of immersion are voyeuristically assigned which perpetuate through many mediums, often directly linked back to the same source if researched, hinting that its socially acceptable in any context, as its easily misinterpreted.

An immediate counteraction is needed; Murdoch’s hegemony & minority influence has a tendency for insistence of style that encompasses any non-fictitious genre, which visually, tonally & linguistically roots its self to the physiological drug known as escapism. Through obvious visual associations, colloquial metaphors, spun euphemisms & timed sound bites, it familiarises with the status quo by imitating it, becoming one of the lads. Its simple, become one of the lads, incognito, without adhering to just said tactics.

Empirically concerned with the emancipation of the zeitgeist relative to the status quo.
heard!sm rationale takes an altruistic approach incognito.

an inertive discipline, a virtuous tour de force, de facto
the conquest of ones faculties & future is the perfect emancipation of his will.
virtuous divinities by alchemical means in adversarial times.

create a divine dialectic, edify & evolve our own understanding of which motivates choice. breed this at primary level, one can become potentially impenetrably discerning.
edify the relationships between the physics & mathematics to the design, it just makes sense.
writing and journalism done with integrity will triumph over political correctness & commercial escapism, refining our taste enabling us to discriminate amongst the exquisite nuance of classic work.
imbed the collaborative mindset, and deliver integrity with anima.

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